In times gone by, we used billboards and newspaper ads to market broad messages to broad audiences – a scatter-gun approach, if you will. Now, thanks to online paid and social advertising, we can market specific messages to specific audiences. The result? A much greater impact, resulting in MORE SALES. Which is why you’re here…right?‘But how do we do it?’ we hear you cry.
That’s where we come in Vagabond Digital is a small, passionate team of creatives, techies and businesspeople dedicated to online paid advertising and 100% focused on delivering results for your business. We’ll do the number-crunching, tracking, creative and optimising for you. Our aim? To increase your sales, profits and ROI.
Generic Ad Campaigns Targeting
Gone are the days of generic ad campaigns targeting a sea of potential customers, only a couple of whom have any real interest in what you have to offer. We target existing and prospective customers that are actually excited by your products and services. Instead of idly leafing through a magazine when they spot your ad, they’re raring to go – they’re right at the end of the buying cycle. They’re gearing up to hitting the ‘Buy’ button – which means great things for you.
Things Have Changed
Things have changed when it comes to advertising a product or service. We’re not saying you should do away with old marketing techniques completely – your advertising strategy will likely be composed of several different approaches. But using solely traditional ad methods such as print, radio and TV ads – and even having your SEO in place – won’t be effective unless these techniques are backed up with an online paid strategy too. Put simply, you need to target your potential customers from different angles and on different platforms.
We’re Not Going To Claim
We’re not going to claim we’re great at everything – that wouldn’t be honest. We don’t do SEO, we don’t do social media and we don’t do content marketing. We can’t write banging daily Facebook statuses or keyword-optimised 400-word blog posts for you – that just isn’t us.
What We Do
What we do is create powerful pay-per-click (PPC) and social advertising campaigns. And we know we’re damned good at it, too. Why? Because we’ve honed our skills and worked tirelessly to become experts in PPC and social advertising. You could say we live and breathe it, and we don’t care if that makes us geeky. We stay up-to-date with the latest developments and apply them to our systems. We give our full, unbridled attention to our work – with a focus on driving sales and delivering results.
The Buyer’s Journey
We don’t need to tell you that when people want to buy stuff these days, they’re not usually strolling down their local high street having seen an advert on TV last night. They’re online on their coffee break at work; they’re scrolling Instagram. Then, half an hour later they’re watching their favourite YouTube vlogger while in the lift on the way out to lunch. They’re waiting to be inspired by influencers whom they respect. Often, if they want to buy something, they’ll type three words into Google and make a purchase according to previous customer reviews. They’re flitting from medium to medium, device to device and from platform to platform.
That’s why here
That’s why here, at Vagabond Digital, we focus on all things PPC, because it’s where you’ll see the highest value.
We work with all the biggest search engines (Google, Bing, YouTube) and social platforms (Facebook, Instagram, Twitter) where your potential customers spend hours every single day.
We connect data insights with creative strategies that deliver measurable and meaningful results for your business. Our focus is fully on the business end of digital marketing and on getting you results.
Vagabond Digital is a bit different from your average business. We don’t have snazzy offices in central London with free barista-quality coffee, on-site gyms and pet-friendly policies. We’re not restricted to one part of the planet. Instead, we pick the best talent from around the world and work together from wherever we happen to be. This modus operandi means we can offer flexible employment to our workers while providing the very best services to our clients, even if it is from a co-working space in Sydney or a rooftop apartment in New York City.