Flowercard asked us to help them with their paid social strategy, having never quite got the results they wanted doing it in-house. Within 3 months, paid social became the biggest driver of growth and we proved Facebook is a great acquisition channel for increasing revenue.
The challenge was to develop a more sustainable approach to balance out the peak and leaner periods, since flowers tend to be a seasonal and occasion business (Valentine’s Day, Mothers’ Day, etc.).
Flowercard sits in 2 markets – gifts and flowers with big competitors so we needed to be savvy with the strategies we implemented.
What we did.
Increase in revenue.
The revenue growth from the social campaigns has been substantial and with the wind in its sails, Flowercard plans to expand its team and grow in other territories.