Revenue up by 248% since the start of 2019

Major revenue growth through the power of Facebook.

Client

Flowercard

Sector

E-commerce

Service

Paid Social

The Brief.

Flowercard asked us to help them with their paid social strategy, having never quite got the results they wanted doing it in-house. Within 3 months, paid social became the biggest driver of growth and we proved Facebook is a great acquisition channel for increasing revenue.

The challenge was to develop a more sustainable approach to balance out the peak and leaner periods, since flowers tend to be a seasonal and occasion business (Valentine’s Day, Mothers’ Day, etc.).

Flowercard sits in 2 markets – gifts and flowers with big competitors so we needed to be savvy with the strategies we implemented.

What we did.

We first got to know the business and market, then built out customer avatars

Having only really targeting over 65 females, we set to work testing some younger demographics so that we could reach new audiences who had never heard of the brand

Test and learn, like lots of AB testing

Sales funnel with super cold audiences excluding any CRM lists or previous visitors

Re-marketing strategy with diff offers at diff stages of funnel – more persuasive closer to bottom of funnel

Using catalogue sales and testing lots of different creative formats and styles

Different things resonate with different people – variety with creative and targeting

248%

Increase in revenue.

The revenue growth from the social campaigns has been substantial and with the wind in its sails, Flowercard plans to expand its team and grow in other territories.

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