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20 trial sign-ups and 105 new product sales in one month

Lead generation and maximisation of enquiries through paid social.

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Paid social

The Brief.

Acronis is an international software company based in the US. In June 2020, they asked us to run a digital marketing project with the aim of launching a new product in the UK market, using paid social. The purpose was lead generation and maximisation of enquiries through the identification and targeting of Marketing Qualified Leads (MQLs).

What we did.

We got to know the brand to see how to structure the strategy best
We created different paid social campaigns, aimed at conversions and traffic
We developed a detailed targeting strategy at each level of the funnel, including or excluding targets based on relevant factors such as job/study field, interests, lookalike, and previous interactions
We attempted to drive white paper and E-Book downloads to discern which users were interested in interacting with the brand and potentially starting a trial
We created ad groups aimed at generating a specific number of Leads Per Visitor (LPV)
We created different creative formats, all relevant for the brand image

The Results.

All in one month's activity


More users driven to the website


Purchases generated valuing over £4.6k


Overall website actions delivered


Maintained under agreed target


400% increase in brand growth.

Fragrance Direct

305% increase in sales.